Direct Mail Case Study
ºÚÁϳԹÏÍø revolutionized direct mail campaigns, empowering a multi-state installment lender to transform their struggling channel into a primary acquisition powerhouse, boasting nearly 80% lower cost per funded loan (CPFL), over 25% larger average deal size, and more than a twofold increase in response rate.
Booking More Deals with Less Risk = Better Value for Your Campaigns
ºÚÁϳԹÏÍø partnered with a small-dollar multi-state
installment lender to execute targeted direct mail campaigns, converting a struggling channel into their primary customer acquisition channel.
By applying the ºÚÁϳԹÏÍø ³§¾±³æ°³§³¦´Ç°ù±ðâ„¢ and Propensity°Scoreâ„¢, the lender saw:

- Nearly 80% decrease in CPFL
- Over 25% larger average deal size
- Over 2x increase in response rate
- Over 20% lower FPD rates vs. walk-ins
Campaign Approach
Turnkey Setup
ºÚÁϳԹÏÍø offers a turnkey experience, handling your criteria, data, and mail providers to get everything set up and ready for your campaign.
As part of our services, ºÚÁϳԹÏÍø:
- Validates contracts and handles your vendor management
- Validates your mail piece and copy for compliance
- Connects mail houses for seamless fulfillment and delivery
- Sets up your filters and criteria to target your campaigns
Data-Driven Execution
Leverage our proprietary ³§¾±³æ°³§³¦´Ç°ù±ðâ„¢ and Propensity°Scoreâ„¢ for a multi-data source, 360° view of risk and propensity for maximum conversion, backed by our team of experienced data scientists and consultants.
We’ll work with you to:
- Maximize your use of ³§¾±³æ°³§³¦´Ç°ù±ðâ„¢ and Propensity°Scoreâ„¢ to align with your campaign goals and risk targets
- Target your ideal prospects with further data-driven rule application
- Optimize loan offers from amounts to repayment terms
- Deliver and monitor your campaign
Post-Campaign Reporting & Optimization
Get comprehensive, transparent campaign performance reporting and work with our team to optimize strategies and make improvements each campaign.
With ºÚÁϳԹÏÍø, you get:
- Comprehensive campaign performance reports
- Expert campaign assessments highlighting your campaign’s strengths
and areas for optimization
- Detailed recommendations on future optimization
- A team committed to supporting and continuously optimizing your direct marketing, campaign after campaign
Campaign Results
With breakthrough accuracy in both risk and propensity modeling, ºÚÁϳԹÏÍø allows you to target Invisible Primeâ„¢ borrowers that respond more and perform better for cheaper.
With superior analytics, ºÚÁϳԹÏÍø helped the lender vastly improve response rates and book larger loans on average. Furthermore, ºÚÁϳԹÏÍø enabled the lender to trust
direct marketing as a primary revenue generator, with over 70% of new loans booked through campaigns.
We closely mirror your risk strategy to ensure that mailed prospects are approved prospects, helping our lender get over 80% approval rates and 79.6% Lower CPFL.Â
Default Rate
ºÚÁϳԹÏÍø
Reduces Defaults
ºÚÁϳԹÏÍø offers better risk-informed marketing. Measuring first payment defaults, ºÚÁϳԹÏÍø’s direct mail campaigns
beat walk-in customers, with an average FPD rate 14.47% lower than walk-ins, and a maximum of 23% lower in campaign 4.

